Internal Analysis Strong And Weak Points Marketing Essay

Internal Analysis Strong And Weak Points Marketing Essay Analyse basically the chosen marketing mix. (normally you use the actual marketing-mix, but since that does not automatically exist now in the Netherlands, you need to assess the (known and/or expected) strengths and weaknesses. Elements to analyse actual strategy of the company (abroad) and strong /weak points influencing you mkt-mix (e.g. investment budget can be too low) Use your own survey results concerning the product or substitute products where relevant, in order to know if this influences (strong point/weak point) your actualperformance. Elements you must include are therefore: * product (benefits, attributes, core, actual, augmented -branding strategy) * price (pricing strategy -price setting), including costs you will have, break-even, etc * distribution (chosen partners, online, direct ): strategy and costs * communication : strategy and costs, can be internal and external, is promotion wise related to distribution and product/branding Also, but less extensive, since this goes beyond IP-1à ¢Ã¢â€š ¬Ã‚ ¦ * personel/employees: HRM -strategy and costs * purchase function / supply chain: costs for managing the value chain, etc * finance ! (investment =? Do you have the money ? Do not ignore, you need it for your budgetting, so at least name it and explain how much is involved, keep the costs as low as possible )(finance=communication costs, personnel costs, starting up costs, The total must be coherent, realistic and financially feasible Relevant conclusions CHAPTER 2 INTERNAL ANALYSIS -STONG AND WEAK POINTS Introduction The internal analysis of the company can be also associated with SWOT analysis. This is an analysis of the strenghts, weaknesses, opportunities and threats of the company. Internal analysis is essential for the company because it can measure the companys current situation and it can help to further the development of the company. By analysing these four sides of the company we can better understand what is needed to further the growth of the company. It is necessary to analyse our situation in its current position in order to make better planning for the future. Since our goal is to introduce the product and the company to the Dutch market successfully we need to internally analyse our strenghts, weakneses, opportunuties and possible threats in the new market. By the internal analysis we can also make improvements in our overall marketing strategy. By internal analysis of the company we can easily identify marketing opportunities, problems and evaluate performence. The main purpose o f the internal analysis is to gain a better picture of the companys overall performance and to help us with making better marketing decisions for the future growth. Structure of the internal analysis This analysis is going to show the strenghts and weaknesses of our marketing strategy. We will analyse each part of the marketing mix in order to estimate its efficiency. Elements to analyse: Extensive analysis: Actual strategy of the company and strong/weak points influencing our marketing mix Product analysis Pricing analysis Distribution analysis Communication analysis Less extensive analysis: Personnel/Employees HRM strategy and costs Purchase function/Supply chain Finance At the end of the analysis we will provide a relevant conclusion. Actual strategy of the company and strong/weak points influencing its marketing mix Product analysis Our market offering is a soft, multivimatin drink. What is special about our product is the concept of the product. It stands out from other multivitamin drinks in the same product group. In this part of the analysis we are going to analyse the benefits, attributes, the core of the product, the actual product, the augmented product. The analysis will include the strong and weak points of the product which will affect our actual performance. Product benefits: As a main benefit of our product can be considered the fact that it is healthy and it includes a lot of vitamins.Another benefit is the innovative packaging. It is attractive and offers to the customers a special way of drinking. It is also interesting and more fun than other products in the same product group. The cap consists vitamin powder which falls into the water in the bottle immediately after opening the cap. Product attributes: Product Quality: For the quality we dont have to change anything, because our product GO! Now has a very good quality, and its a very popular drink because of quality in Eastern Europe. So we hope that Dutch consumers will have the same opinion about our product. Product Features: Based on our survey, we dont have to add any additional features for our product. Product Style and Design: Our product has an eye-catching style, so we dont have to change it. For design, its a bit a problem for now. We think that in future we will change it for the Dutch market, because design it is a deep understanding of customers needs. But for now we will leave it the same. Branding: Brand is very important for the product, and our product brand is still unknown for the Dutch market. For Dutch market we have change already the name of our brand, so we made it much easier for local consumers. Packaging: We have quite a good packaging, especially for the Dutch market, because our main product GO! orange flavor is in orange color, and, based on survey, people like especially this feature of our product. The only thing that we have to change is that we have to translate the product information from creation to Dutch and English languages. Labeling: We will not change the label, we dont need this, because based on the survey we made, we found out that consumers are fully satisfied with the product we offer. Product Support Services: We will conduct a survey among our customers periodically to assess the value of our future service, and that will also help us for obtaining new ideas. Core customer value of our product: Our product offers to the customers healthy and refreshing drink. It improves their lifestyle. It is also a new way of drinking which is a lot of fun. Actual product: GO! is a a refreshing multi-vitamin drink in innovative package, adapted to everyone who lives on the go and actively enjoys their free time. The product itself is in an orange packaging. It is a new way of drinking. You open the cap. Add GO! water to suit your taste. Then you close the cap and shake the bottle. Your GO! is ready. In the end you enjoy the unforgettable taste of your favorite multivitamin drink. The slogan of this product is Open and GO! Augmented product: The service the company provides is that if you are not satisfied with the product they will do everything they can to help you with your problem. They have also a delivery service, you order it on the internet and deliver the next day. Delivery takes too long so this is a weakness but if there is big interesnt in buying the product online we can make changes and fasten the delivery of the product. Branding strategy: Even though the brand is very popular in some East European countries it is still unknown in the Netherlands. We will make some changes in the brand name because it is too difficult to remember and it doesnt make any sense for the Dutch consumers. Of course, it is still possible to keep the brand name of the product but it will not be the best choice because its too long and its also hard to remember and pronounce. We need something simpler in order to make our product popular. Our products original brand name was Cedevita GO! and we have decided to shorten it and change it only to GO!. The new name is easier to pronounce and to remember its also with big letters so it draws the customers attention. Also the word Go have a meaning in English and it means proceed which associates with sport and physical activities that are important for the health. Pricing analysis We suggest for the client to put the price at à ¢Ã¢â‚¬Å¡Ã‚ ¬ 2,00 The price Atlantic Grupa puts is à ¢Ã¢â‚¬Å¡Ã‚ ¬1,40, the retailer price is à ¢Ã¢â‚¬Å¡Ã‚ ¬1,70, so the best price for our client would be à ¢Ã¢â‚¬Å¡Ã‚ ¬2,00 since the customers in Holland have a little bit more money to spend. And since the nature of the product is to be on the go, it would be a normal price since the other products are quite expensive as well(tank stations, AH to go etc.). And with à ¢Ã¢â‚¬Å¡Ã‚ ¬2,00 you would have a nice price. And combined with a psychological setting it would result in the final of à ¢Ã¢â‚¬Å¡Ã‚ ¬1,99 Another part of our pricing analysis is that the price of our product is quite high to reflect a certain amount of exclusiveness. So in that sense, we would like to pick premium pricing from the options Kotlers mentions to us. Abroad the BEA is 15,849 since this amount of euro is the constant costs. That means Atlantic Grupa has to sell exactly 11.321 bottles of cedevita GO!. With a sale of 1.684.295 and a net income of 99.292 in 2010 it is fairly easy to get out of the BEA in Holland. In Holland however, we have to include promotion costs in our constant costs and that will result in slightly higher BEA. We still believe that this BEA can be seen as a threat if our promotion program fails, normally companies always expect losses in the first few years. The promotion costs will be around 20700 and this will increase the BEA to 11.321+8280=19.621 Distribution analysis Distribution channels for our product: It is an indirect marketing channel, because we will sell our product in supermarkets. That means that we have to use one or more levels of intermediaries to help us to bring the product to final buyers. It is crucial to use this marketing channel for our product, because intermediaries could create greater efficiency in making goods available to target markets. Through their contacts, experience, specialization, and scale of operation, intermediaries usually offer the firm more that it can achieve on its own. Our distribution channel will look like this: Producer Wholesaler Retailer Consumer Distribution functions: Information: with information we could know more about actors and forces in the in the marketing environment, that affect our product. Promotion: with promotion we could tell more about our product to our target consumer market. Matching: this will help us to bring the product, which is matched to Dutch consumers needs. Physical distribution: the main function of physical distribution is to: transport and store the goods. Financing: with financing we can cover the cost for the product chain. Risk taking: we need to take risk of carrying out the channel work. Distribution objective and strategy: Main objective is to minimize the total channel cost of meeting customer-service requirements. That means that we have to focus on our target market group, to satisfy needs and wants of our customers, and minimize the channel cost. We will use intensive distribution strategy for our products, we will stock our products in as many outlets as possible. Our products have to be available where and when consumers want them, to provide maximum brand exposure and consumer convenience. Use of logistics: Logistics involves getting the right product to the right customers in the right place at the right time. So it is very important to organize in the right way. First of all we need a warehouse in the Netherlands, to store our products, while they wait to be sold. We will use the distribution centres, because they are design to move goods rather than store them. This will help us to take orders, fill them efficiently, and deliver goods to consumers as quickly as possible. Then as the inventory management also affects customer satisfaction, we have to decide how much inventory to order. We have to maintain balance between carrying to little inventory and carrying too much. After that we need to choose transportation for our product. The best way to transport our goods is by trucks. Mainly, because truck is highly flexible in their routing and time schedules, and they can usually offer faster service than railroads. The last step is a logistic information management. We will use the internet-based electronic data interchange (EDI). EDI will provide us with a simple, fast, and accurate process for capturing, processing, and sharing channel information. EDI costs exists of: Implementation Time Maintenance Fees VAN Charges Mailbox Costs Communication analysis Communication target groups: Our target groups will be: Young people Physically active people Sportsmen Students People who travel very often Communication objectives: Our main objective is to make the consumers buy our product. But this is not a very easy task since in order to fulfill it we need to understand the consumer and his needs and wants. We also need to know on which buyer-readiness stage the target audience now stands and where should it be. The buyer-readiness stages are the stages which the consumer normally passes through on their way to purchase. It includes awareness, knowledge, liking, preference, conviction, and purchase. Since our product is new to the Dutch market we already know that our target group is not aware of the product. So our first task will be to make consumers familiar with the new product. After that we need to use the promotion mix tools in order to create positive feeling and conviction about .It is possible that we will offer special promotional prices in order to attract customers. Still, the most important thing is to convince the consumers that our product provides superior value for them and to get them to the purchase stage of the buyer-readiness stage. Media: We will use nonpersonal communication channel for our product, this means that we will use media that will carry messages without personal contact or feedback. Basically, we will use online media (e-mail, company web site, and online social and sharing networks), print media (newspapers, magazines), display media (flyers, posters). Promotion tools: For our product Go! we will use advertising and sales promotion. For advertising we will mainly use online advertising, which includes: Contextual ads that appear on a search engine results pages Companys web site Banner ads Social network advertising Advertising networks E-mail marketing. We will also use In-store advertising, which includes: Placement of product in visible location in store Advertisements on shopping carts Advertisements on in-store video displays For sales promotion we will use special cents-of deals to attract consumers ` attention by offering strong incentives to purchase our product Go! Promotions: We will advice our client to use sales promotions. The best is to use consumer sales promotion. That means that we will target our promotion on a consumers. Good examples of the consumer sales promotion are: Cents-off deal: Offers a brand at a lower price. Price reduction may be a percentage marked on the package. Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (for example, 25 percent extra). The non-stop retailing can be used to promote the clients product to the customer. Each of our competitors has a web-site and the products can be purchased online. The sites also include a lot of promotions. Non-stop retailing allows customers to research the product online first and then decide rather to buy it or not. The web-sites do more than selling products to the customers; they also make them go to the supermarket and shop there. Promotion budget: We will use objective-and-task method, because we think that it is the best method for our promotion campaign. With this method we will: Define specific objectives Determine the task that must be performed to achieve these objectives Estimate the cost to of performing these tasks (the sum of these cost is the proposed promotion budget) We surf the Internet and found out that our communication budget will vary from 18100 to 20700 euros for a month, depend on quantity and quality we will need to promote our product. It consists of: Magazines advertisement-from 13000 to 15000 euros Advertisement on the most popular Dutch social web site Hyves 700 euros Advertisement on various Internet search engines (Yahoo, Google) from 900 to 1500 euros To create and maintain our Go! Web site 1500 euros Flyers and posters 300 euros Employee salary for posting flyers and posters 2000 euros Since the product is completely unknown on the Dutch market we need to do a lot of promotions and advertisements in order to make it popular. This is of course a weak point because we need to build an image of the product from the zero. We will spend big amount of money on promotions and this can also affect the product price because it can make the product too expensive. Personnel/Employees HRM strategy and costs The HRM-strategy is in terms of originality as innovative and interesting, as the product itself. First of all I want to mention that there is a majority of women on the work floor and based on the financial reports they are doing quite well with their current settings. There are 62% females and 38% in the company with 1800 employees in total. We would recommend decreasing the brand managers since there are more then 200 of them in the company. Instead of focusing on the amount of brand managers we think that their salary would be better spent on mass-marketing, of course it would be less effective but you have a much greater public you can reach. The median age is around 30 but we believe that this can be lowered if younger people can be hired instead of the older ones, this is a price-cutter and also brings fresh wind/talent to the company. finance If we estimate the total calculation of our financial analysis we have to take account with the following factors: Personnel costs/research costs Promotion/media costs Distribution costs( EDI system) Transportation costs We believe that there is no personnel extensive use in our project( or at least in the early steps of it), with a research department of around 50 people divided into finance, marketing and laws should be sufficient enough for a non-superficial answer to the obstacles Atlantic Grupa will face. So if I calculate the total personnel costs with an average salary of 1800 euro(the centre is located in Eastern-Europe, lower salaries) it should be 180050= 90.000 Gross salary costs every month for the personnel/research ( I believe these 2 factors can be merged into 1since research is always done by the personnel.) Furthermore, promotion costs will be around 20.000 euro`s a month. The distribution costs is very tricky since setting up a logistic information system(EDI) is quite expensive which is mainly used by the bigger companies. The costs start from 40.000 euros and can reach 900.000 euros depending on mapping size, it is also important to note that maintaining an EDI costs around 18% of the price you paid for the system every year. A price of 200.000 for the system is enough to guarantee a high quality distribution system. Transportation costs are around 7 cents for every bottle sent, so 70.000x 0.07= 4900 euros So if i calculate everything together it would result in: 200.000+90.000+20.000+4900=314.900 euros starting up costs with 36.000+90.000+20.000 extra every month and 0.07cents x every bottle sold (variable cost)=146.000 extra per month 314.900 Euros+ 146.000 every month(and perhaps some credits ;-)), we believe that this fits in the SMART approach -

Chilean Copper Mine

This 21 year old copper mine had gone through many other nature disasters like the 2010 earth quack. The cry went out to the government for help and their call was answered. The government stepped in and took control over everything from the company to the searching for these men. The area or location of where these miners had been working was 2,300 feet underground and over 3 miles from the entrance of the cave. The government did not have the equipment or the people need to conduct this type of search for the possible survivors.Outside organization came to the lad of he government to assist in the search. With them a labor force big enough to work round the clock looking was sent. Three large drills were sent to drill holes to last depth of the miners were deployed in the area of the mine. People volunteer to came help even if they had no training for this type of work. The voices of the families and friends of the miners were heard around the world. This turned Into a joint govern ment search the Likes of which have never been seen before.In this area mining is the major part of the economy and the miners are the main source of income for their families. If they were not still living in the mine this would have impacted the families more than anything. To lose their husband or dad would be an emotion toll that no one should ever have to go through. During this time the company did not do anything to help the families or the search for the miners. This type of action had been seen before by this company Just a few years earlier. The owners Just set back and let everyone else do all the work and send money on the rescue of the men that were trapped.The last time that the mine had claimed a life of a miner the company had to pay $10,000 to the family ordered by the court. The government assisted with those families by giving them $540 a month in support. Even in a smaller country like Chile that is not very much to a whole family to live one. The same company wa s doing It again by not supporting to taking care of the families because of the court, they were also ordered to close the mine until all safety issues what were pointed out in the safety investigation was corrected.The employees of his company knew that the owners cared more about the revenue that the money was bring in then it did about their lives. The mine was only close for a short period of time and reopened with very little done about the safety issues address in the investigation. President personally took control of all the search operations because of all the media attention it was getting. He did not want the world view of his country to look bad. With the government and many other organizations helping miners were found to be still alive in a part of the mine.The world media was directed to the recovering of the miners. It took a few more days to drill a hole big enough to bring the men to the surface. When they finally made it above ground they were in very poor health . There were some medical issues that had to be address right there on site from surgery to dental work. The men and their families were showered with gifts. After this major incident then men and their families took trips and got to enjoy the things they would not be about to have if they would have dies in that mine.When they returned to their former lives as miners they could not get work. Companies were afraid they would report them for having unsafe working condition. Also the men had a law suit against the company they originally worked for and this added to the fear the companies had. The company faced a lot of charges that were eventually dropped. There were many things that could have been handled better by the company. In the beginning then they knew the names of the men that were not accounted for they should have sent a company spokesman to the implies to inform them of what had happen.They should have kept them in the loop of everything that was going on taken care of t hem until they knew more about the status of the men's lives. The owners of the campy should have been the ones taking control of the search not the government. They could have asked for help to the search, but they should have been there. Safety issues should always be taken care of, but in some counties they don't have the organizations we do like OSHA. The lake of support from the company should have never been a issue during this incident.

Butterflies R Us.

Butterflies r us is a child and parent support group based in Telford, U. K. It caters to under-five years old children with special needs and also supports their parents. It meets once a week. It also offers various toys and equipments suitable for such children, so that their parents can relax while their kids play. The group also organizes trips to places that offer educational and stimulating environment to the children with special needs. Target Audience.The target audience is the parents of the under-five children with special needs, schools for children with special needs, doctors and hospitals for children with special needs, special homes for children with special needs, various social service groups and charity organizations. A Change in Strategy Butterflies r us is a small business group with strong social inclinations. Thus, the business has an inherent appeal for parents with special needs of their children and various also towards child support organizations.With this s trength there is a need to find innovative ways to reach out to a much wider target audience. With a boundary-less approach to sales and marketing, e-commerce can prove to be the catalyst in the growth of the group. By using e-commerce they can convey their business plan to a larger national/international target audience, attract more charities and donors worldwide, can also improve their care strategies by interacting with similar groups and children specialists catering to special queries of parents.E Commerce can let the company have a vast change in all its aspects apart from higher visibility and approach. Further, we can see how actually it can happen. Marketing and Sales Strategy There are several innovative means through which the company can increase its reach with the use of Ecommerce. A few of these are listed below: †¢ Making the website user-friendly and attractive. †¢ Giving more pictures of children with special need and their parents with the children merri ly playing and parents looking happy and satisfied.†¢ Creating a strong mission statement which serves as an appeal to various charity organizations and individual donors. †¢ Publishing an online news-letter covering solutions to the problems of parents. †¢ Opinions and suggestions of specialists for children with special needs. Regular articles by experts. †¢ Organizing a question and answer forum, where parents can post in their questions, enabling them child care even when they are at their work places. †¢ Offering free e-books, screen savers, games, smileys on care of children letting children feel special.

Preposition near Doesnt Need a to

Preposition near Doesnt Need a to Preposition near Doesnt Need a to Preposition near Doesnt Need a to By Maeve Maddox Daniel writes: The expression â€Å"near to X, Y, or Z† is becoming prevalent, even in the Times (of London).   Whats wrong with â€Å"near†?   Is there any linguistic ammunition that can be fired in the direction of this misuse? The question comes from England and most of the â€Å"near to† examples I found by cruising the web I found on British sites: There are [sic] a distinct lack of pubs near to the ground (sports field) as it is built away from other buildings. the pub is near to the junction with the A34 The church is near to Charing Cross, Waterloo and Blackfriars stations. This caption is the only â€Å"near to† I was able to find for the US: Panorama from the lawn behind Living Stones Church near to Kailua-Kona. Hawaiian tourist site. Plenty examples of near without the unnecessary â€Å"to† are to be found on British sites: Saint Marys Church in the hollow of the white hazel near a rapid whirlpool and the Church of St. Tysilio of the red cave. information about St Cwyfans Church, near Aberffraw Wembley Arena Hotels offers great rates on over 50 hotels near Wembley Arena. American usage definitely favors near without a â€Å"to†: Other attractions near our Houston, Texas hotel include Situated near some of the most recognizable landmarks in Washington DC, this hotel provides easy access to renowned monuments, Patent attorneys located near the US Patent Office People visiting the Little Rock area can find several hotels near Verizon Arena that offer suite accommodations. The adverb nearby sometimes gets lumbered with â€Å"to.† In this example the preposition is used without the extra word, but the adverb gets a â€Å"to†: Nearby to the pub is the hidden 13th century church of St John the Baptist the most isolated church in Surrey. The pub is near the T-junction at the top. Not everyone sees the tacked-on â€Å"to† as an error. I came across this â€Å"tip† on an ESL site: Use the preposition near with or without to for the same meaning. Ex. He lives near (to) the bank. My friends play soccer near (to) my office building. Adding a â€Å"to† after the preposition is grammatically unnecessary. Nothing is lost by dropping the â€Å"to† in the following examples: the pub is near the junction with the A34 The church is near Charing Cross Can it be a regional thing? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Program vs. ProgrammeWriting the Century20 Slang Terms for Law Enforcement Personnel

The Adventures of Huckleberry essays

The Adventures of Huckleberry essays The Adventures of Huckleberry Finn picks up where The Adventures of Tom Sawyer leaves off. Tom and Huck discovered 12 thousand dollars and Judge Thatcher invested the money for them. Huck is a young boy who loves to spend time in the outdoors. Unfortunately Hucks father has abandoned him so he lives with the Widow Douglas. The Widow Douglas and her sister Mrs. Watson try to teach Huck right from wrong. Tom and Huck decide to start a gang and get some buddies to join them. They soon get bored of make believe battles so the group breaks apart. Hucks father returns and tries to take Hucks money from him. He threatens Huck and tells him not to go to school anymore. The Widow Douglas tries to get full custody of Huck, but the new judge in town will not let her. Not long after Pa gets Huck away from Widow Douglas and goes to a log cabin. Pa starts to beat Huck so he wants to get away. He kills a pig and spreads the blood everywhere so Pa would think it was him. Huck finds a canoe and floats down the river to Jackson Island. Huck sets a camp site up and stays there for a while. After a while he runs into a campfire and wants to find out who else is on the island. He is a little frightened, but he still wants to know who is on the island with him. The next day he finds out that it is Mrs. Watsons slave, Jim. Jim was scared because he thought Huck was dead. He got over it though because he liked having a friend with him now. Jim and Huck have become good buddies on this island all alone. The river starts to rise and they see a whole house float by. They decide to hop on it to see what they can find. They never thought they were going to find a dead man in the corner, but they did. Jim goes over to look at the body and realizes that it is Pa. He doesnt want to tell Huck. After this Huck returns to town dressed like a girl so no one will know that he is still alive. He wants to ...

Critical Thinking and Language Essay Example | Topics and Well Written Essays - 1000 words - 2

Critical Thinking and Language - Essay Example This discussion stresses that the term ‘language’ encompasses a world of concepts.   The very way that humans communicate depends on their language.   The way that humans think depends on their language.   Since different languages can have vastly different terms, one’s critical thinking skills can be limited by a lack of knowledge when translating or attempting to think across two or more languages.   Thinking in terms of the English language, for instance, there is a vast array of words available to describe pretty much anything a person could think, feel, describe, or want to express.  According to the report findings languages are full of vocabulary terms that can allow an individual to express thoughts, desires, or feelings.   The particular language in question will determine what terms are available to express these thoughts or emotions.   That said, the number of terms available in a particular language will determine whether that particular language empowers or limits the ability of an individual to express his or her thoughts or feelings effectively.  In the English language, for example, there are many adjectives and adverbs that allow an individual to express his or her thoughts effectively.   A person’s vocabulary knowledge can either help or hinder how that individual is able to express his or her thoughts, feelings, or desires.  Persuading an individual takes skill.   It takes thinking skills; specifically, critical thinking skills.

Case Study on Ontology Languages Essay Example | Topics and Well Written Essays - 1750 words

Case Study on Ontology Languages - Essay Example 20/Jul/2006 J B Conrad Semantic web creation conrad@xyz.com DAML+OIL: http://www.xyz.com J B Conrad conrad@xyz.com Semantic Web Creation May OWL: Comparison of the...While these languages represent the specifications for the Ontology, they do not represent the real programming languages that are employed like CycL, Ontolingua, F-Logic, etc., 1. XML: This uses a standard syntax laid down already by the W3C. The code is crisp and easy to write. The DTD can be defined the way it is required. However, this does not offer the flexibility of defining standard classes and then making use of the similar structure repeatedly. XML is easy to use in a program though of course, creating XML data which will have semantics in them is not possible with the existing structure of XML. 2. XOL on the other hand, offers all those features that are present in XML as well as in OIL. XOL employs modelling primitives that are in line with OKBC standards. This is based on XML and uses Ontologies to extend the features. Therefore, it is found that the language is supporting some of the insufficiencies in XML like standard class definition and other structure definitions. With these, the data gets verified and the mistakes in the data are avoided. In addition to these, this also supports extensive slot hierarchies. But however, it does not allow definition of relationships extensively. This makes it a weak relationship modeller. XOL is comfortable where only data is to be represented without any major relationship criterion which is hard to find in knowledge systems. 3.